Citadel Paint Sets Citadel Paint Set range, developing the Citadel Paint brand, reintroducing the yellow demon as brand ambassador and developing a faster method of introducing new customers to the painting hobby.
Citadel Paint Accessories A range of complimentary products including a belly-band for the Citadel Project Box, with bespoke product photography and infographics. Each product educate customers and provides shelf presence in a crowded and varied sales environment.
Citadel Tools Range The Citadel Tools range was rebranded with premium rigid box designs, including safety instructions and accompanying point of sale and web graphics. Finished with spot gloss varnish. Launched to great success and acclaim.
Developing new photography styles to communicate each toy set's USP within an existing brand format.
Void Shield Generator
Premium, limited edition, Warhammer 40,000 packaging – individually numbered and the result of close collaboration with buyers, suppliers and printers. This product sold out online within an hour of launch.
Warhammer Age of Sigmar
Scenery packaging for which I developed new styles of product photography for the company. This evolved the brand to support a new product range, which became the most successful Warhammer scenery launch to date.
Warhammer Age of Sigmar Tabletop gaming accessory packaging. This project developed an existing brand language to fit a new product range, featuring stylised product photography.